design process

Explore
Ideate
Sketch
Design
 
Refine
 
Deliver

Crack Boxed Cake Mix 

Research
Research

Typical Packaging aisle. Wanted packaging that was very different.

Mood Board
Mood Board
"Sketching Phase" Pattern
"Sketching Phase" Pattern

Wanted packaging with a pattern to give it a bold and retro look. This was my beginning idea.

First Round
First Round

Sometimes Revisions take longer than others. This was the first round of refinement out of four.

Addition of Options
Addition of Options

After the completion of my first box, I then began to make many different patterns and different versions of the packaging.

Final Packaging
Final Packaging

User Experience of MN State Fair App

Current App
Current App

A lot of research was done to see what the strengths and weaknesses were of the current app.

Card Sorting
Card Sorting

Major, Minor, and Nice to have features of the app were concluded to develop a main focus for the app.

Ideation & sketching
Ideation & sketching

Sketched out concept and ideation was then made.

Low Fidelity Prototype
Low Fidelity Prototype

A low fidelity prototype was created and "think out loud" tested on 6 individuals to get through the initial "bumps" of the app concept and navigation.

Aesthetic Inspiration
Aesthetic Inspiration

All rights given to Adam Turnman (absolutely not created by me) Love his work and used his imagery as a source of inspiration for the mid fidelity design of the app.

state_edited
state_edited

Final step of project (for now) Future testing would be completed if possible

Client Prentation
Client Prentation

I often will group mood boards, sketching, and the initial research phase for the client. This gives us the ability to see eye to eye and see many concepts early on.

Presentation Two
Presentation Two

Grouping the sketching, mood board and ideation, the client chose to group concepts one and two (very common).

Main Sketch
Main Sketch
Intro Design
Intro Design

First round of design development.

Final Advertisement
Final Advertisement
Event T Shirts
Event T Shirts

Bastille Day Event