design process

Explore
Ideate
Sketch
Design
 
Refine
 
Deliver

Crack Boxed Cake Mix 

Research
Research

Typical Packaging aisle. Wanted packaging that was very different.

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Mood Board
Mood Board
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"Sketching Phase" Pattern
"Sketching Phase" Pattern

Wanted packaging with a pattern to give it a bold and retro look. This was my beginning idea.

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First Round
First Round

Sometimes Revisions take longer than others. This was the first round of refinement out of four.

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Addition of Options
Addition of Options

After the completion of my first box, I then began to make many different patterns and different versions of the packaging.

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Final Packaging
Final Packaging
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User Experience of MN State Fair App

Current App
Current App

A lot of research was done to see what the strengths and weaknesses were of the current app.

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Card Sorting
Card Sorting

Major, Minor, and Nice to have features of the app were concluded to develop a main focus for the app.

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Ideation & sketching
Ideation & sketching

Sketched out concept and ideation was then made.

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Low Fidelity Prototype
Low Fidelity Prototype

A low fidelity prototype was created and "think out loud" tested on 6 individuals to get through the initial "bumps" of the app concept and navigation.

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Aesthetic Inspiration
Aesthetic Inspiration

All rights given to Adam Turnman (absolutely not created by me) Love his work and used his imagery as a source of inspiration for the mid fidelity design of the app.

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state_edited
state_edited

Final step of project (for now) Future testing would be completed if possible

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Client Prentation
Client Prentation

I often will group mood boards, sketching, and the initial research phase for the client. This gives us the ability to see eye to eye and see many concepts early on.

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Presentation Two
Presentation Two

Grouping the sketching, mood board and ideation, the client chose to group concepts one and two (very common).

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Main Sketch
Main Sketch
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Intro Design
Intro Design

First round of design development.

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Final Advertisement
Final Advertisement
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Event T Shirts
Event T Shirts
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Bastille Day Event