Macalester Orchard
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design process
Explore
Ideate
Sketch
Design
Refine
Deliver
Crack Boxed Cake Mix
Research
Typical Packaging aisle. Wanted packaging that was very different.
Mood Board
"Sketching Phase" Pattern
Wanted packaging with a pattern to give it a bold and retro look. This was my beginning idea.
First Round
Sometimes Revisions take longer than others. This was the first round of refinement out of four.
Addition of Options
After the completion of my first box, I then began to make many different patterns and different versions of the packaging.
Final Packaging
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User Experience of MN State Fair App
Current App
A lot of research was done to see what the strengths and weaknesses were of the current app.
Card Sorting
Major, Minor, and Nice to have features of the app were concluded to develop a main focus for the app.
Ideation & sketching
Sketched out concept and ideation was then made.
Low Fidelity Prototype
A low fidelity prototype was created and "think out loud" tested on 6 individuals to get through the initial "bumps" of the app concept and navigation.
Aesthetic Inspiration
All rights given to Adam Turnman (absolutely not created by me) Love his work and used his imagery as a source of inspiration for the mid fidelity design of the app.
state_edited
Final step of project (for now) Future testing would be completed if possible
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Client Prentation
I often will group mood boards, sketching, and the initial research phase for the client. This gives us the ability to see eye to eye and see many concepts early on.
Presentation Two
Grouping the sketching, mood board and ideation, the client chose to group concepts one and two (very common).
Main Sketch
Intro Design
First round of design development.
Final Advertisement
Event T Shirts
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Bastille Day Event
Final Packaging